Social Media Marketing for Small Business - A Lucrative
Option
Social Media
Marketing is fast growing with its exponential global users, small business can
now leverage this form of marketing to get their products noticed in the
international arena.
To achieve Success in today’s business, we need to focus on the three basic components namely, Growth, Profits and Implementation. These components define the prosperity of any organization. Here are a few ideas on how Social Media Marketing could be a lucrative option in Popularizing the organizations’ products and services.
To achieve Success in today’s business, we need to focus on the three basic components namely, Growth, Profits and Implementation. These components define the prosperity of any organization. Here are a few ideas on how Social Media Marketing could be a lucrative option in Popularizing the organizations’ products and services.
Relationship Marketing in today’s
business
In today’s competitive business-Relationship
Management is the key component. It is here that social media marketing and
online marketing as a whole come in place. It shifts your mindset from using
online marketing just to generate leads to creating deeper relationships with
customers and prospects and improve your "findability".
A PAT Model best describes the strategies
employed in Social Media Marketing through Strong Positioning, Attracting
Attention from right market and Getting Traction with your users selling more
number of times sets a vital record. We need to create business choreography to
keep and attract clients. Small business marketing efforts will work only if
these things are in place.
1. Funneling Down On Target:
In small business, its important to connect
with people in the same geographic area, especially if you are dealing with
products of inelastic demand (essential products).Targeting your social media
with specific area or keywords, ensures that you are interacting only with
viable leads.
There are hundreds of thousands of status
updates getting published every minute, so cutting through the clutter has to
be a top priority. Start small. Starting out to familiarize yourself with tools
like search.twitter.com, and you can eventually move on to using a more
business-specific tool like CoTweet or Hootsuite.
2. Proactive is the key
Going after the prospective leads and
interacting with them is the key to turn into successful closure of business
deals. Waiting and tweeting in unrelated arena may not give you the desired
results.
You need to find out people of your interest
by Joining Facebook groups, Linked-In groups, check out PeerIndex.net lists on
your genre, and look at a person’s Twitter Grader score. These are so many
tools online to target your exact customer, so make use of them wisely.
3. Recognition of Bad Automation
When you’re having a conversation with
potential clients, you need to be real. Spam is sure to turn people off
instantly. Starting a conversation with qualified leads and growing the
conversation organically from 5 to 10 qualified leads adds to the bottom line
Streamlining the process online is possible
through simple automation process for example scheduling updates, pulling
in from your RSS feed, these are all great time savers. Ready made templates
prove useful in replying to queries when you see people tweeting or posting on
Facebook but never automate replies as the result could be embarrassing. While
a Casual visitor may be replied with a quotation of products may prove
irrelevant to the situation.
4. Don’t Miss the Giant Gorilla
As a Small Business Owner, you need take on
several roles. When your of Social media for a little while, leave your
followers with some helpful posts to read, while you’re busy doing your
important work. Social media is a great way to field in lot of customer
queries, requests, support and even research.
Setting up searches for keywords related to
your brand and creating time to handle request daily, will ensure that the
Giant Gorilla (Prospective Lead) never escapes your notice. By promptly
answering requests many problems could be solved in its initial stage.
5. Give others Credit
There are various opportunities in Social
media like Retweeting is a great way to show your followers you have your
finger on the pulse of your industry, but a big mistake is just posting a load
of unattributed feeds as your own. Crediting the original author shows your
credibility. First it shows your users, that you are monitoring your field and
curating some great content for fans and followers. Secondly it may be a great
opportunity to drive home your ideas through the words of the author. You
can start a lot of strategic partnerships with just simple Retweeting.
Social media sites are exploding with users.
Though the ultimate goal is to maximize the value of the content, savvy
businesses today are focusing and concentrate on creating interactions that will
help turn the social media users into traffic which converts into business. For
a business without a lot of time or a very large marketing budget, social media
is a great place for a targeted interaction to become a viable lead.
Email : sanganaktechnologies@gmail.com